Newer stores, as well as renovated locations, feature open layouts with product "avenues," newly designed display furniture and a special area for "Today at Apple" sessions.
APPLE STORE RENO NEVADA HOURS SERIES
The large screen is already cycling through images and video of iPhone X, iPhone 8 and Apple Watch Series 3, all of which were unveiled at a special media event on Tuesday.Īt Apple's big reveal, Ahrendts took the stage to detail the company's efforts toward broadening customer shopping experiences. Like other recent Apple store openings, the Reno location boasts the company's "Apple store 2.0" design language, with a wide-open sales floor, custom-built wooden product display furniture and a nearly floor-to-ceiling mural-esque television display positioned opposite the front entrance. The Summit Reno Mall store replaces a smaller outlet located in the same facility. As has become tradition, employees formed a line near the store's entrance to welcome the first customers into the store, many of whom used their iPhones to film the experience. Seen in the photo above, the Apple Summit Sierra store in Summit Reno Mall opened for business at 10 a.m.
Apple on Saturday opened the doors of a relocated Reno, Nev., retail outlet to a crowd of eager customers, the latest in the company's chain to benefit from an "Apple store 2.0" redesign developed under executive Angela Ahrendts.
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